Sud de France is a simple, efficient, direct identifier that regroups all the local Languedoc-Roussillon products and first and foremost wine. Bringing together hundreds of appellations, Vins de Pays and varietals from Languedoc-Roussillon, the Sud de France brand is a genuine pledge of quality. With one, easily recognizable label, your choice gets simple! Sud de France carries the values of our region: conviviality, art de vivre, gastronomy, tradition, quality, sun, sea…

Supported by Languedoc-Roussillon and the winemaking profession, Sud de France is an unrivalled, powerful force behind this French winemaking region. A stamp of integrity ensuring quality, excellence and a new generation of wine-making techniques.This new and exciting label is an easy way for you to identify the wines of the sun soaked vineyards of this region.

One umbrella brand, strong values

The Sud de France brand was created to bring together the best and most interesting wines of the Languedoc-Roussillon Region in one group so that it is easy for consumers to identify and remember.

Values:

Friendliness, Authenticity, Art of living, Diversity, soils, wines, heritage, landscapes, nature, passion, hospitality

What part of France does theSud de France brand apply to?

It covers the whole Languedoc-Roussillon - the world's largest single wine-producing region - spanning the Mediterranean coast from the Spanish border as far as the Camargue and the Rhone valley.

What does Sud de France means?

Literally, it translates as "south of France"- suggesting the Mediterranean lifestyle and all the positive values associated with it. The beauty of the Sud de France is that these three words are memorable, easy to pronounce, and understood by practically everyone, everywhere.